In September, we had the pleasure of welcoming Anders Geiger as our new Sales Manager. He has extensive experience in sales and business development, and will focus on building new relationships and helping our clients in realizing the potential of our products and services to reach their strategic goals.
Anders joins us from Avega, where he served as Sales Specialist within Analytics, SAP and Microsoft Dynamics. Before that, he worked at MicroStrategy as Senior Key Account & Partner Manager. He has a long and successful track record of building and maintaining customer relationships, focused on digital products and telecommunications.
– Most of my career has been within sales and business development at large American corporations, and I’ve greatly enjoyed building businesses from the ground up and ensuring they succeed.
I want to bring the experience, drive and business savvy I’ve gained from that world to a company where I fully align with the values and culture, and I feel that I’ve found that company in Sinetiq. We are far from just starting out, but in the Stockholm market and with our product offering in particular, there’s a huge untapped potential, says Anders.
For Sinetiq, expanding the reach of the company offering is vital, and Sinetiq’s CEO Karl-Johan Gramner explains how Anders is important in achieving this:
– We have a mature offering that has been pressure-tested in the most demanding environments over time, delivering impressive savings for our customers. So current customers very much understand the value we provide. Since our products and ways of working are unique in our field, our challenge is making more organizations understand the values that are there for the taking. Anders will be a key component of spreading that understanding further and deeper.
Anders agrees, and explains how he sees both trust and delivering value over time as equally important for successful expansion, and how he’s eager to add his network, his experience and his attitude to Sinetiq:
– Sales is not about selling. Everything can be sold once, without much difficulty. The real challenge and mark of good sales is selling to the same person or company twice, because that’s evidence that the product is providing the promised value and that the client feels safe in our relationship. I was immediately impressed by Sinetiq’s offering and the value delivered, and that’s a big part of why I’m so excited to assume this role and contribute here.
We thank Anders for the interview, and warmly welcome him to Sinetiq!
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